From a zoom on nature to the product:
the art of Zummy
Nature is color and wonder
It’s Summer, 2019, when Gaia Novello, overcoming a lifetime of water phobia, immerses herself for the first time, in an exotic sea. What she sees underwater - teeming flora and fauna, dazzling colours, glinting fish, the luminosity of the seabed - fills her with totally new emotions. On resurfacing, Gaia makes a promise: to quickly turn that inspiration into fabulous textures for clothing and accessories, so that all women like her can bring to their lives the joy of that incredible vision. When she tells her daughter, Gloria De Lazzari, about all this, the girl adds an important dimension to the project: the new brand will also have an ethical agenda and protect the magical undersea eco-system and other natural environments unfortunately risking extinction. ZUMMY was set up a few months later with this dual purpose, ethical and aesthetic, its name alluding to our desire to get up very close and lovingly to nature, to celebrate and protect it.
Photos become pictorial art
The creative process behind ZUMMY’s patterns starts with the choice of a theme for the collection and the photographs deemed most striking in terms of shapes and colours according to Zummy’s creative team. The illustrators we work with – Barbara Bragato and Chiara Centineo – then interpret the theme and the selected photos with their bold use of colour and nuancing and various pictorial techniques, some rather unusual, such as the use of sugar.
Art as Made in Italy fashion
When we talk about ZUMMY art, we’re also talking about style, about imagining new garments and new forms, about being able to design them with intriguing new profiles, as the creative team do together with our designer Dorella Bicego. Designs then come to life with all the patience and dedication of the design and garment making firms we work with in Veneto, our untiring partners in the production of our lines. Rising to the most difficult challenges posed by our team, they painstakingly explore new solutions to optimize consumption of fabric and avoid using glues and thermosetting adhesives so as to produce garments in line with best sustainability practices.
